At present, China's wire and cable industry with the vigorous development of China's cable industry in the last 20 years to achieve a rapid leap forward, now, the Chinese-made products have been sold worldwide cable market. In this process, should be said that contributed to our cable distributors.
But with the market changes, today's product market competition has increased from competition and technological competition are turning to brand competition. Today, a large country, a city, small enough to transport individuals to do during the brand, therefore, in the face of increasingly fierce competition and a high degree of homogeneity of products, market conditions, I believe the future of cable sales market will come to a rational, One dealer's unique competitive you need to be further into the core competitiveness, so dealers have to build a brand, the only way we cable distributor to the fierce competition in the market to ensure the survival and development.
Although the development of the brand on the dealer has become a trend, and many dealers know that the formulation of the concept, but do not know specifically how to brand management and operational, so feel very confused and dazed.
In response, stakeholders raised dealer of brand management, not only to solve their own positioning, business model selection problems and adjustment of the industrial chain, but also learn to change their thinking, doing the right things and doing things right.
First of all, each change is change of ideas. On the whole, the cable distributors conservative thinking is still relatively backward, of course, the idea behind the operation means is bound to lead backward. In fact, most dealers do not understand what business, follow the trend of more serious, business is not planning, but the lack of innovation. This lack of planning cable distributors and objectives of management style, with the increasing competition in the market, sooner or later understand the operation and management to be replaced by the dealer. Business planning and distributors is a common problem, should arouse the dealer's attention. In the future, dealers must be active in learning and lessons of modern management concepts, and raise their ideological level and professional quality, if more thought to those old, outdated concept to operation, only a dead end.
Second, the cable distributors in order to take the road of brand management, strategic planning must operate. Strategy? Strategy is the development direction and goal, is operating the grand blueprint. Business strategy has a distinct goal-oriented, forward-looking, global, planning and so on. Distributors to develop strategies designed to establish distributors in the market development and advancement, therefore, the accuracy of this strategy development is directly related to the development of distribution and fate, and this is the way dealers take the brand's important work.
Then there are the higher degree of market competition, the higher the dealer requirements, which requires cable distributors in the building and management must do a lot, to hard skills, pay close attention to management, to management for efficiency. So do cable distributors must work in five areas: First, management of the organization, in order to streamline, standardize and institutionalize quantization; Second, market management, make the terminal building and downstream distributors management, marketing management; Third, the financial management of funds, strengthen the financial management of funds is a compulsory class distributor; Fourth, team building, team building, marketing distributor backward, especially in terms of the execution, it is necessary to strengthen team building , promote teamwork, improve the team's execution; fifth is good information and logistics management; six is not Tandaqiuquan, in the first and stronger do great business idea, in practice, be selected brand, select the finest products, selection of the market, scouring the team, streamlining management, deep intensive development of the market.
In addition, dealers in the course of their business tend to superstition in their own experience, the experience is precisely what it called an obstacle to become dealers. In fact, the domestic distributor to do a lot of professional advisory services to companies and experts, can help dealers to solve some problems in operation. This can avoid detours and reduce the risk of transport to do.
Finally, now the majority of cable distributors lack of self-worth of mining and refining, but the lack of communication to promote self-awareness, often to their own core values of the real hidden, and presented to partners and competitors are often their own short board , and thus lose a lot of resources, opportunities and advantages. Therefore, the promotion of well spread compulsory element of the dealers.
In short, the cable distributors to re-integrate their resources, re-sort the industry chain, so it can have a unique, differentiated business value proposition, and, through this positioning will be manifested core competitiveness, cooperation and win and the user's attention and trust in the value chain to maximize the game.